Orientation System

The old power sta­tion in the cen­tre of Berlin is to­day one of the most fa­mous event lo­ca­tions in the city, and also pro­vides of­fice space for large con­fer­ences. These dif­fer­ent uses – by day and by night, for se­ri­ous meet­ings as well as for glam­orous par­ties – is re­flected in the de­sign of the ori­en­ta­tion sys­tem. Based on the themes of “elec­tric­ity”, “light” and “cir­cuit boards”, Moni­teurs de­vel­oped a font rem­i­nis­cent of the repet­i­tive con­tours typ­i­cal of neon signs. En­graved on yel­low acrylic plates, the let­ter­ing en­hances the self-light­ing as­pects of the ma­te­r­ial. At the same time, the de­sign is so min­i­mal­ist that it also works in the con­fer­ence rooms of the ew­erk – and un­der­lines the spe­cial at­mos­phere of the in­dus­trial ar­chi­tec­ture.


Ori­en­ta­tion Sys­tem

Berlin 2010


SPM Real Es­tate GmbH


Hans Hein­rich Müller (1928)
HSH Hoyer Schin­dele Hirschmüller
(Re­fur­bish­ment and con­ver­sion of an in­dus­trial mon­u­ment)


13,000 m2

Photo ew­erk GmbH

The font “Diva” was mod­i­fied to give it starker in­ner con­tours, mod­elled on old neon signs which in­creased il­lu­mi­na­tion by run­ning sev­eral neon tubes in par­al­lel. In this mod­ern ver­sion, not all the con­tours were filled in com­pletely, but in­stead some gaps were de­lib­er­ately left.

The de­sign al­lows for mul­ti­ple vari­a­tions: there are also un­lit signs as well as those with LEDs. Signs that can be set up for par­tic­u­lar events al­low for max­i­mum flex­i­bil­ity.