Wayfinding system

The sci­ence and tech­nol­ogy com­pany Merck is ex­pand­ing its Darm­stadt site into a global head­quar­ters. The his­toric in­dus­trial site is turn­ing into a “Merck City”: state-of-the-art in­fra­struc­ture, a new In­no­va­tion Cen­ter and new, mod­ern pro­duc­tion and of­fice build­ings cre­ate an in­no­v­a­tive work­ing en­vi­ron­ment for over 10,000 em­ploy­ees. And, the fam­ily busi­ness cel­e­brated at the cen­tral re­designed Emanuel Merck Square in May 2018 350-year an­niver­sary!

Moni­teurs de­signed in close co­op­er­a­tion (Co-Cre­at­ing!) with Merck and the ar­chi­tec­ture of­fice HENN, who de­vel­oped a mas­ter plan for the plant and planned the In­no­va­tion Cen­ter, an over­ar­ch­ing ori­en­ta­tion con­cept: Out­door and in­door sig­nage as strong brand el­e­ments serve as ori­en­ta­tion on the Merck plant.

Wayfind­ing sys­tem
In­door and out­door

Darm­stadt since 2017


Merck KGaA


125 ha




10.000 em­ploy­ees


Ste­fan Schilling


Iconic Awards 2018, Win­ner

The signage elements take up the formal language of Merck branding. Individual "types" emerged, each of whom took on specific tasks: informing, pointing the way and marking places.

Merck introduced a new brand appearance in 2015 – colorful, with fascinating microbial and cellular structures and a friendly visual language. The company communicates its strengths: openness, innovation, inventiveness, diversity. Moniteurs designed as a basis a stringent content concept, with consistent wording and designed “Vibrant Highlight Elements” that not only depict the colors and structures of the new appearance, but create them. Some outdoor elements have been further functionalized from the already installed steles.

The result is not a modular, but an additive system with individual concise “types”. Together they create a diversified family!

A plan of planes, applied directly to one of the concrete cores, gives the visitors an impressive overall view of all the room offers and uses of the Innovation Center.

Colored Interior creates vivid reflections on the signage elements, cell shapes and "strings" that make up the brand identity of Merck.

Moniteurs designed the user interface for the light, sun protection and media control, which takes place in the entire building via touch panel.

Grundlage des Masterkonzepts Orientierung für den Gesamtstandort Darmstadt war die Benutzergruppenanalyse, die Ermittlung der Anforderungen an das neue Signagekonzept sowie die Abstimmung mit allen Stakeholdern.

A number of new pictogram motifs represent the innovative work environment:
co-creation, recreation, lab, telephone booth – new work environments.

Seamless transition of branding and signage in the foyer of the research laboratory.

A stringent color concept makes the new signage appear in its entirety colorful, but fulfills functional requirements for guidance and orientation systems such as recognizability, readability, and maintenance.

Around the Innovation Center and the Emanuel-Merck-Platz there is a signposting for visitors and employees. In 2018, the entire Merck area will be equipped with the new signage.