Corporate Design

In au­tumn of 2009, the leg­endary “Moskau” on the Karl-Marx-Allee, Berlin re­opened af­ter an ex­ten­sive re­con­struc­tion as an ex­clu­sive event-lo­ca­tion. For the restau­ran­t’s grand open­ing cer­e­mo­nial in 1964 an orig­i­nal sized sput­nik was af­fixed, a pre­sent from the USSR-am­bas­sador. This sculp­ture was also source for the de­vel­op­ment of the key vi­sual. The colours grey and lilac were cho­sen for their airi­ness and light­ness, re­flect­ing the of the build­ing’s ar­chi­tec­ture. In or­der to in­ter­con­nect the cor­po­rate iden­tity with the at­mos­phere of the place, the same colour scheme was also adapted to the in­te­rior de­sign.

The sign on the build­ing once again re­flects the build­ing’s orig­i­nal state. The new logo type was based on this ty­pog­ra­phy.

The logo is used to make the glass more vis­i­ble and thus pre­vent peo­ple from walk­ing into it.