"Médecins Sans Frontières contributes to providing medical aid to people in need and alleviating their suffering when local health structures are no longer effective due to natural disasters or man-made crises." This is how Médecins Sans Frontières defines its field of activity. All aid projects are financed exclusively by donations. To inform donors about what happens with their money, there is the magazine AKUT. Published every three months, it is an up-to-date, important communication medium that is produced cost-effectively and sent by post. Photos provide an emotional introduction to the reports, which are presented in a clear and informative way. The design is based on clear principles.

Médecins sans Fron­tières is a No­bel Peace Prize win­ning emer­gency med­ical or­gan­i­sa­tion that op­er­ates in con­flict zones around the world. Since 2000, Moni­teurs has been re­spon­si­ble for the cor­po­rate de­sign of the Ger­man branch. The year 2014 has seen the or­gan­i­sa­tion sharpen its im­age: clear, in­de­pen­dent, pro­fes­sional – these are the es­sen­tial at­trib­utes. Moni­teurs’ task is to re­flect these at­trib­utes in print. The cor­po­rate de­sign is kept open in or­der to be able to speak specif­i­cally to the dif­fer­ent tar­get groups. The colour red and the con­cise ty­pog­ra­phy, de­vel­oped for Médecins sans Fron­tières by Moni­teurs – a “rough” head­line cut, based on the font Fago – have be­come im­por­tant dis­tin­guish­ing fea­tures for the or­gan­i­sa­tion.