Analog and digital

Wayfinding for the Messe Berlin

With over 300 mil­lion vis­i­tors an­nu­ally, Messe Berlin is one of the world’s 10 largest trade fair com­pa­nies. Grown over a cen­tury, with 26 hall com­plexes it was time for a new mod­ern ori­en­ta­tion and guid­ance sys­tem, ana­log and dig­i­tal. Moni­teurs won the bid to win the com­pe­ti­tion and is now work­ing on the over­all con­cept for Messe Berlin.
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