Thomas Gruppe and
schlaich bergermann partner
Corporate Design
Concap is the first serially produced concrete vaulted ceiling and a groundbreaking innovation in modern construction. With its resource-efficient design, distinctive aesthetics, and straightforward assembly, concap sets new standards in sustainability and efficiency.
Moniteurs developed the visual identity and all communication materials to effectively showcase the uniqueness of this innovation. The logo reflects the elegant, curved form of the vaulted ceiling, blending technological precision with timeless aesthetics. The color palette and typographic accents emphasize the brand’s sustainable and modern positioning.
Corporate Design
Berlin 2024
Logo
Brochure
Corporate stationery
Web design
Social media
Client
thomas beteiligungen GmbH
schlaich bergermann partner
The brochure highlights potential applications of the concap vaulted ceiling, such as office, industrial, retail, or residential buildings. Infographics and technical drawings explain the functionality and technical background of the vaulted ceiling. The website features infographics that illustrate the versatility and technical innovation of the concap ceiling. Additional components, such as flyers, PowerPoint templates, showroom display boards, and a social media strategy, ensure that the brand is communicated consistently and convincingly across all channels.
The pictogram family for thematic areas is used in the brochure, on the website, and across social media platforms.
The concap website is a digital showcase featuring clear navigation, technical information, and visualizations of the vaulted ceiling.
The social media strategy involves the tailored integration of concap content into the feeds of the Thomas Group and sbp to ensure consistent and target audience-oriented communication.
