The pollution of the oceans by plastic waste is an issue that concerns us all. Moniteurs is part of this challenge and advised Orange Ocean on strategy and design. The name becomes a word/figurative mark – clear and memorable. The spaces in the letters are filled in, referencing the plastic carpet theme. The typeface picks up the idea of the rounded plastic shapes, the corners rubbed off by water. The problem to be fought is taken into the word mark. This message is reinforced by the color scheme.