How we do brands

We develop brands

At the beginning of a branding process, we need to engage with the goals of a project and the core values of the people. We collect and analyse all the information we receive, structure it and process it visually. By workshopping ideas we create the basis for an authentic identity. We work with you to develop a strategy to build a strong brand identity. Due to the diverse design competences at Moniteurs, we can plan all communicative measures, concepts and designs: websites, print media or staging your brand indoors. We enable you to speak with a consistent visual language and communicate effectively.

We de­velop cor­po­rate de­sign con­cepts that in­cor­po­rate the di­verse touch points of a brand. With high de­sign stan­dards, we work out every de­tail. We deal con­fi­dently with ty­pog­ra­phy, pic­tograms and pic­tures, be­cause our de­sign­ers are highly ed­u­cated and pos­sess an in-depth knowl­edge in all de­sign dis­ci­plines.

The individual phases of a corporate design process merge smoothly. Communication throughout the project is transparent – both internally in the Moniteurs team and externally with our clients and project partners. Once the core values and goals of the workshop have been highlighted and filtered from all sides, we examine the concrete conception of the visual identity. This is followed by the development of the communication strategy and the development and implementation of the appearance, followed by the design of a manual, the guidelines, the templates etc., depending on what degree of elaboration is useful and desirable.

In­for­ma­tion graph­ics are an im­por­tant part of cor­po­rate com­mu­ni­ca­tions. We de­sign them with the ut­most care. They re­flect the over­ar­ch­ing de­sign prin­ci­ples of a brand.