At the beginning of a branding process, we need to engage with the goals of a project and the core values of the people. We collect and analyse all the information we receive, structure it and process it visually. By workshopping ideas we create the basis for an authentic identity. We work with you to develop a strategy to build a strong brand identity. Due to the diverse design competences at Moniteurs, we can plan all communicative measures, concepts and designs: websites, print media or staging your brand indoors. We enable you to speak with a consistent visual language and communicate effectively.

For whom and why should a website or a digital product be created? These fundamental questions that are at the beginning of a project serve to teach us more about the needs of users and their expectations. We deal with the goals that people are pursuing with the project, with what content they want to communicate and how they want to work in the future, for example, with their Internet presence. All stakeholders are involved in creating a meaningful offer. On the basis of a joint briefing, we work out a concept that is developed into a finished product in an iterative process.

The Berlin Bran­den­burg Air­port is one of the largest and most com­plex trans­port in­fra­struc­ture pro­jects in Ger­many. The build­ing was de­signed by the renowned ar­chi­tects gmp and JSK In­ter­na­tional. Moni­teurs was al­ready ac­tively in­volved in the pro­ject at the com­pe­ti­tion phase for the com­mu­ni­ca­tions de­sign, and by de­grees was com­mis­sioned to de­sign the ori­en­ta­tion sys­tem for the air­port in­clud­ing its sur­round­ings. A key de­sign fea­ture is the colour red, un­usual for air­ports. This gives clear sig­nals for ori­en­ta­tion, and also har­monises with the ar­chi­tec­ture, with its warm tones of wood and nat­ural stone. At the same time, it is mod­elled on the ap­pear­ance of its home states of Berlin and Bran­den­burg. In many places, the signs are di­rectly em­bed­ded into the ar­chi­tec­tural pan­els – some flow around the cor­ner, and this con­cept is wo­ven into the prod­uct de­sign of the signs out­side the build­ing.

Mannheim now has a new art hall. With the new build­ing, gmp, von Gerkan, Marg and Part­ners Ar­chi­tects re­alised the ar­chi­tec­tural idea of a “city within a city”. In anal­ogy to the space-form­ing el­e­ments of the city – house and block, street and square – var­ied tours through closed and open spaces with al­ter­nat­ing views are cre­ated for the vis­i­tors. Moni­teurs was com­mis­sioned for the ana­logue and dig­i­tal vis­i­tor guid­ance sys­tem and for the ini­tial graphic equip­ment of the ex­hi­bi­tions in co­op­er­a­tion with Axel Ku­fus / OH Stu­dio, re­spon­si­ble for in­te­rior de­sign. In terms of de­sign, the ori­en­ta­tion sys­tem fits into the ar­chi­tec­ture of the Kun­sthalle, thereby sig­nif­i­cantly sup­port­ing the iden­tity of the build­ing and car­ry­ing it nat­u­rally into the very last cor­ner of the build­ing.

The sci­ence and tech­nol­ogy com­pany Merck is ex­pand­ing its Darm­stadt site into a global head­quar­ters. The his­toric in­dus­trial site is turn­ing into a “Merck City”: state-of-the-art in­fra­struc­ture, a new In­no­va­tion Cen­ter and new, mod­ern pro­duc­tion and of­fice build­ings cre­ate an in­no­v­a­tive work­ing en­vi­ron­ment for over 10,000 em­ploy­ees. In ad­di­tion, the fam­ily busi­ness cel­e­brated its 350-year an­niver­sary at the cen­tral, re­designed Emanuel-Merck-Platz in May 2018!

In close co­op­er­a­tion (what we call co-cre­at­ing!) with Merck and the ar­chi­tec­ture of­fice HENN, who de­vel­oped a mas­ter plan for the plant and planned the In­no­va­tion Cen­ter, Moni­teurs de­signed an over­ar­ch­ing ori­en­ta­tion con­cept: out­door and in­door sig­nage as strong brand el­e­ments serve as ori­en­ta­tion on the Merck plant.