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Ostkreuz Campus

Wayfinding system for an urban campus in the new world of work

A comprehensive wayfinding and orientation system has been developed for the new OSTKREUZ CAMPUS office site, which emphasises the principles of modern ‘New Work’ standards and blends harmoniously into the vibrant surroundings of Berlin-Friedrichshain. Along the northern bank of the Spree, a forward-looking space is thus taking shape where work and urban life merge.

Ostkreuz Campus
Wayfinding system

Berlin

Client
Pandion AG

Architecture
kadawittfeldarchitektur

Area
38.350 sqm

Photos
Stefan Schilling

The wayfinding system for the campus, designed by Moniteurs, takes into account the requirements of multi-tenant buildings and combines functionality with design quality. Striking façade signage and high-quality, illuminated wayfinding elements made from durable materials ensure clear wayfinding both indoors and outdoors. These elements are designed to be flexible and can be colour-coordinated to match the respective tenants’ brand identities.

To ensure clear differentiation, each building within the campus – together with its entrance – is identified by a letter. This simple and consistent system makes orientation across the multi-tenant campus straightforward and intuitive.
An innovative stele in the inner courtyard sculpturally defines the spatial directions. It physically points into the space, provides orientation and connects the courtyard’s various axes of movement and sightlines.
The entrances are clearly identified by large-scale illuminated panels. Serving as highly visible beacons, they support intuitive wayfinding and make the entrances easy to locate from a distance.

The system is complemented by a newly developed family of pictograms that enables intuitive wayfinding throughout the campus – from the office areas to the car park, including the bicycle parking facilities. The result is a coherent, identity-defining wayfinding system that not only supports efficient navigation but also reinforces the campus’s visual character.

The pictograms are intentionally designed with a light and approachable character, making them accessible to a broad range of users. Their clear, friendly appearance supports intuitive and inclusive wayfinding.
The wayfinding system continues into the lift interiors, where colour and graphic elements carry the visual language of the overall concept through every stage of the journey. A location-inspired play on words adds a distinctive character, giving the lifts an identity of their own.

The floor markings change in form, transforming from graphic surfaces into directional arrows.
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Moni­teurs GmbH
Kom­mu­ni­ka­ti­ons­de­sign
Acker­stra­ße 21
10115 Ber­lin
Mail
info@mo­ni­teurs.de
Te­le­fon
+49 30 243456-0