Auswärtige Amt

Competition Architectural Corporate Design

Moni­teurs was se­lected, to­gether with nine other stu­dios, to par­tic­i­pate in the com­pe­ti­tion for the Fed­eral For­eign Of­fice. The goal of the process was to de­velop a suit­able con­cept for the Ar­chi­tec­tural Cor­po­rate De­sign of a uni­fied in­te­rior de­sign for all for­eign rep­re­sen­ta­tives of the Fed­eral Re­pub­lic of Ger­many housed in high-rise build­ings, that should make a state­ment on the spa­tial struc­tur­ing, the fur­nish­ing and the ori­en­ta­tion sys­tem. In co­op­er­a­tion with kadawit­tfel­dar­chitek­tur, the con­cept arose of the im­age of the “light­ness” of the Fed­eral Re­pub­lic of Ger­many – “The habi­ta­tion of the skies”* Open, friendly and trust­wor­thy as the so­ci­ety it­self. Freed of bal­last, the el­e­gant cor­po­rate de­sign ex­plores a pos­i­tive, fu­ture-ori­ented im­age abroad.
*Rem Kool­haas, Deliri­ous New York, 1978

Sig­nage

Float­ing ty­pog­ra­phy: The dis­so­lu­tion of the in­for­ma­tion car­rier. The ori­en­ta­tion sys­tem is light, trans­par­ent, mod­u­lar and flex­i­ble. On lam­i­nated bars, it is pos­si­ble to hang lines of text, at­tach cards and brochures, and ex­hibit pic­tures, as needed. The hang­ing rods be­come equal to slen­der ropes, arranged in pro­file and fixed on the ceil­ing. This makes it pos­si­ble to achieve ver­ti­cal as well as hor­i­zon­tal align­ments. Signs and words do not stand on sur­faces, but rather are dis­played openly in the space or hung on translu­cent cur­tains.

Aus­wär­ti­ge Amt
Com­pe­ti­tion Ar­chi­tec­tural Cor­po­rate De­sign

Berlin 2013

Client
Fed­eral For­eign Of­fice

Or­gan­iser
Fed­eral Re­pub­lic of Ger­many

Part­ner
ka­da­witt­feld­ar­chi­tek­tur

Re­sult
Run­ner up